Am Law Attorneys Setting Up Virtual Shop
by Brian Baxter, 4/30/09, American Lawyer.com
There are emerging legal practices in virtual worlds. Attorneys are establishing a presence in these worlds in order to solicit business, even though there haven’t been an excessive amount of cases to go to court just yet. Francis Taney Jr. has even said that 20-30% of his practice is dedicated to cases that arise in worlds such as Second Life. Most of this legal work deals with intellectual property and these firms have established their virtual presence with the help of online advertisement.
Interestingly enough, there are lawyers that are also avoiding getting involved with worlds such as Second Life because, were they to have legal conversations in the world, Linden Lab would have full access to the conversations, compromising legal advising privacy privileges. Second Life even discourages in world litigation. They encourage people to deal with conflicts directly between themselves.
Response
As discussed in class, intellectual property violations can’t even begin to be counted in virtual worlds. While a vast majority of these haven’t and probably won’t made it to court, it is not surprising that lawyers have taken an interest in the matter. What is surprising is that they are taking it one step further and providing legal advice in world through created avatars, surprising because it seems hard to believe that they are receiving millions of Linden that make it worth their valuable real world/money time. It also seems that corporations would be the only ones to care enough to seek such advice, and odd that they would begin to do so in world.
Such as the Gibson example presented in class, establishing a practice in virtual worlds may not be monetarily justified hour by hour in the present day, but they may just be preparing for what is to come in the future. If the predictions of Ed Lamoureux and many others are correct, virtual worlds will only become exceedingly more popular in the near future. This would explain why some in the real legal world find it worth their time to enter the virtual legal world and begin to jump ahead of the game in what should only be a growing market for them, with so much infringement to address.
When will lawyers devote hours on end to becoming a level 60 elf?